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Oh No! Streaming Services Might Crack Down On Password Sharing, But How Would They Do It?
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This is an archival story that predates current editorial management.

This archival content was originally written for and published on KPCC.org. Keep in mind that links and images may no longer work — and references may be outdated.

Nov 5, 2019
Listen 14:02
Oh No! Streaming Services Might Crack Down On Password Sharing, But How Would They Do It?
One streaming account doesn’t necessarily mean one individual using said account.
Netflix cut a deal with Comcast on Sunday to help boost streaming performance.
According to a number of news outlets, streaming companies could very well be cracking down on sharing passwords.
(
Elise Amendola/AP
)

One streaming account doesn’t necessarily mean one individual using said account.

One streaming account doesn’t necessarily mean one individual using said account. A lot of times people are using their sister’s friend’s uncle’s password to enjoy shows and movies that the many streaming services, like Netflix and Hulu, have to offer. 

But according to a number of news outlets, streaming companies could very well be cracking down on sharing passwords. But how will the streaming services do it? One anti-piracy organization says it will focus on finding the best practices and another UK-based company will use AI to track down shared passwords, according to an article in The Verge.

A Netflix spokesperson shared this statement with us: 



"First, our terms of use clarifies that Netflix login information is intended for members of the same household. Beyond that, Netflix allows its members to set up to five profiles on each account and limits usage of devices that can access Netflix at the same time by plans. So there are natural guardrails in place that limit account sharing."

Could this mean the end of shared passwords for streaming? Would this affect how you stream services? Join the conversation by calling 866.893.5722.

Guest:

Dan Rayburn, streaming media expert and principal analyst with Frost & Sullivan, a private research and consulting group; he works out of the New York location

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