Instagram is testing out a new feature in Canada.

Its newest addition is actually taking something away — public likes. The announcement, which came yesterday at the F8 developer conference, says that Instagram will begin hiding users public like counts on both photos and videos. The likes will only be hidden on the Instagram feed and on users’ profiles, so the account holder will still be able to see who hits “like” on their posts.

Though likes can feel good for the poster, they can also be a source of comparison between users. Instagram says it will move the focus of the platform from likes to the actual content being shared.

So what will this look like? And will this change how users interact with the app? How might it affect what people decide to share or like? Weigh in and call us at 866-893-5722 or leave a comment down below.

Guests:

Ashley Carman, tech reporter for The Verge, who's been following the story; she tweets

Karen North, expert in social media and in psychology and professor of communication at USC Annenberg