The NFL wants to know which team Los Angeles residents would like to see relocated here. They also hope to gauge how much locals would be willing to pay for premium seats in a new stadium. 

A new survey, obtained by KPCC, is adding to growing speculation that after years of flirting with Los Angeles, the league could finally be getting serious about coming back.

The questionnaire avoids singling out the teams more likely to move here - the Rams, Chargers, and Raiders. Instead, it lets respondents choose among all 32 NFL teams. 

"Please specify which existing NFL team you would most prefer to relocate to the Los Angeles area," the survey instructs, before adding the caveat: "Please note that there are a number of NFL teams that have existing, long-term stadium leases and well-established fan bases, and are not candidates to relocate to the Los Angeles area."

The league sent the survey to about 2,000 L.A. residents Tuesday, according to a Los Angeles Times report:

Independent sites and prospective stadium developers have conducted similar studies in the past — among them AEG and Ed Roski in City of Industry — but this is the first time since the late 1990s that the NFL has conducted a comprehensive survey on the market.

The survey, which draws from several databases, is random in that the NFL is not picking entirely from a pool of people who have already identified themselves as football fans. However, the league is aiming the questionnaire at potential premium customers who are more likely to buy suites, club seats or season tickets, as opposed to the occasional game ticket.

Much of the survey involves specific questions about how much potential customers would be willing to pay. Not surprisingly, personal seat licenses are involved. Under these licenses – used recently to help fund stadiums in Dallas and Santa Clara –  customers pay a fee for the right to buy tickets for certain seats.

"Over the past decade, most new NFL stadiums have utilized the sale of Personal Seat Licenses ("PSL") to help fund construction," the survey says. "Do you know what a PSL is and how it works?"

"How would you characterize your (or your company’s) interest in purchasing season tickets located in the corners of the lower level of a new NFL stadium in the Los Angeles area if the annual cost were $2,250 ($225 per game) AND required a one-time PSL of $10,000, payable in three (3) interest free installments or financed over 10 years?" the survey asks.

The survey was conducted by Conventions, Sports & Leisure International (CSL), a sports facility planning and advisory firm located in Plano, Texas that has advised seemingly every NFL stadium project, according to its website.  

KPCC phone calls to a spokesman for Legends, which owns CSL, and a spokesman for the NFL were not returned.